The University of Ghana Business School (UGBS), Yale School of Management and EGADE Business School, Mexico, in collaboration with IBM Corporation of the United States, on Tuesday 18th July, 2017, launched “A Raw Business Case” at the Centre for African Wetlands Auditorium, University of Ghana.

The development and the launch of the Raw Business Case is part of an ongoing commitment by UGBS to provide world class business education. Over the last decades, the world’s best business educational institutions have hailed the use of business cases in the classroom as probably the best way to prepare students to handle real life business problems. However, traditional business cases are often problem specific and do not mimic the multi-dimensional nature of business challenges as they happen in the real corporate world. Thus, the Yale School of Management, the University of Ghana Business School and EGADE of Mexico, in their quest to bring major innovations into business education, have collaborated with IBM Corporation of the United States to develop a Raw Business Case using data from IBM Corporate Service Corps projects in Ghana and Mexico. A major difference between a traditional and raw case is that a raw case captures events as they are, and therefore maintains the multi-dimensional nature of business problems as they happen in the real world.

A Raw Business Case contextualises the multi-dimensional nature of business challenges, and enhances the ability of students to creatively unearth detailed and diverse solutions that meet local, regional and global standards. It also enables students to develop judgement and problem solving skills by wrestling with management decision-making through the use of business case.

At the launch, Professor Joshua Yindenaba Abor, Dean of University of Ghana Business School, in his welcome address mentioned that, being part of the league of top business schools has helped the University of Ghana Business School to leverage some opportunities to improve its global relations. He also lauded the idea of cases that capture the multi-dimensional nature of business challenges which he said, actively engages students to develop their skills in problem solving and equip them with analytical skills to make decisions in complex situations.

The chairman for the launch Mr. Leslie Nelson, Chief Executive Officer, Gas Power Systems, Sub-Saharan Africa, noted that case teaching is proven to be the most effective and innovative way of learning, especially in business education. He further stated that, regionalising and localising studies are much more essential to the African development experience.

A representative of Yale School of Management; Tiffany Gooden, spoke about the benefit member schools derive from being part of the Global Network of Advanced Schools of Management (GNAM). Being part of the network allows member schools to leverage on group resources as well as adding up new ways to enhance partnerships. She further stated that the network is a hub of learning and sharing of experiences, thereby giving students local education with global perspectives. This she indicated makes GNAM a very powerful tool for opening up new frontiers and innovation in management education.

In his remarks on the concept of a Raw Business Case and processes leading to the IBM Corporate Service Corps case, Dr. Gordon Abekah-Nkrumah, a senior lecturer at UGBS reiterated that the use of cases in the training of managers is the norm in the world’s best Business and Management institutions. He believes the raw business case can help train students to be better prepared for the job market, creating a “win-win” situation for industry and academia.

Prof. Robert Ebo Hinson, UGBS, Mr. Kafui Prebbie, IT & Education Expert, Entrepreneur & CEO, TECHAiDE and Mr. Kojo Addo-Kufour, Chief Operating Officer at Ghana Home Loans Ltd, constituted a panel to discuss the importance of a Raw Business Case in delivering good quality Business Education both for full time students and executives pursuing continuous education. The discussion was moderated by a popular Ghanaian journalist and radio presenter, Bernard Avle.

The launch brought together alumni of some of the world’s best Business Schools across the globe, Captains of Industry, providers of Business Education in Ghana, representatives from the Yale School of Management, faculty and administrative staff from the University of Ghana.